An iCal Feed can be used to put events on your desktop calendar, phone, or web calendar. The feed keeps itself updated so your personal calendar can alert to any upcoming JSCC events or deadlines.
Most of time, when the iCal link is clicked - your computer will know what to do with the file and ask you to execute this command like the example below. In this example, just click "Launch Application" and the calendar will be added to your application.
If you like the concept of internet calendars, check out many more feeds.